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ISSUE 20 2013
Thank you joining us at the ECOcar magazine website where we preview the contents of Issue 20 and share with you important information about our decision to cease publication of the magazine.
Issue #20 will be the final issue published and will only be available in digital format for download to your own iPAD, laptop or desktop computer. There will not be a printed version.
Our decision to cease publication comes as the result of our discussions with selected marketing executives of automative manufacturers in Australia that have informed us their marketing strategies are focussed only on television and social media. They have no interest in high quality printed publications.
It is an unfortunate commercial reality that without regular commitment and advertising content from motor manufacturers, the regular publication of an automotive magazine cannot be sustained.
In the three years we have been producing ECOcar we have achieved continuing growth in counter sales in newsagents and in digital format on a global basis. The distribution of ECOcar through all frequent flier airport lounges in Australia plus the first class and business class lounges of Qantas in Los Angeles airports has grown our readership to over 110,000 readers of the influential AB demographic. This is a sales performance unmatched by any other motoring focused publication.
In our view the rising influence of web based motoring sites are based on questionable statistics claiming high numbers of page views. Under advice from our own IT experts we believe that claimed statistics can be manipulated by astute programmers to achieve market dominance when the reality suggests a totally different outcome. As shone on a recent episode of Media Watch, it is possible to plant a "bott' within an online survey to automatically add tens of thousands of votes. We are also aware that by visiting Ebay it is possible to purchase tens of thousands of Facebook likes for just a few dollars, adding statistics that are subsequently meaningless.
But no matter our take on the honesty of website claims, the reality is that today's media buyers and analysts working for advertising agencies base their decisions on such data.
On behalf of all our team at ECOcar we wish to thank all our readers for their loyalty and for the many congratulatory emails we have received since our decision to close the magazine.
Our last issue is full of the latest evaluations of fuel efficient and interesting vehicles and we hope you enjoy the result. All subscribers have been reimbursed any outstanding portion of their subscription. If you have not received your refund please contact us at info@motoringmatters.com.au
Our production team will now concentrate its efforts on our other publications of Delivery Magazine and PowerTorque Magazine. Both titles are market leaders and the industries they represent are much more practical and hands-on in their decisions to support print media.
We believe totally in the future of high quality print media and look forward to continuing to bring our readers the best levels of reading enjoyment in the future.
Thanks for sharing our interest in affordable and interesting motoring.
Kind regards
Chris Mullett
Managing Editor/Publisher.
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